BRANDING IS IMPORTANT IN TODAY’S BUSINESS WORLD
BUSINESS BRANDING
Embroidering your company’s logo on apparel or other promotional products can be a great way to build brand awareness and exposure. Logo embroidery looks neat & professional, and it’s a good alternative to screen print. Embroidery makes your logo stand out while also calling attention to your business, especially when used on many types of items and materials.
Here are some uses for logo embroidery to consider when it comes to building your business’s brand and identity. Logo apparel is a great way to market your business and create exposure without having to say a word!
Embroidered work uniforms offer a great way to promote your business. Many companies use embroidered shirts for their employees. Caps with your embroidered logo on them are popular giveaways to customers and clients, or for your employees to wear. These items provide additional exposure for your company. Another useful aspect of embroidered hats can be to hand them out at business conventions, company meetings, or parties. Having a few embroidered T-shirts or caps on hand is a great idea so you can hand them out to clients or business partners.
When you think of embroidered business items with a logo embroidery is short-sleeved polo shirts, but there is so much more. Long-sleeved dress shirts with your embroidered logo provide a nicer look for corporate meetings, managerial wear, and trade shows.
If you are sponsoring a sports team, have your logo embroidered on their team shirts, such as a baseball or soccer team. They make great rewards for your staff also. As prizes, embroidered shirts, jackets, and hats as prizes when you have contests between staff members or sales drives.
PERSONAL BRANDING
Do you want or have a personal brand that sets you apart from the crowd. The idea of positioning your personal or professional identity appeared in the 1981 book Positioning: The Battle for Your Mind, by Al Ries and Jack Trout. The significance of [ersonal branding has grown because of the use of the Internet, as social media and online identities. Social media used as tools are now often used to vet applicants for jobs. Developing personal branding can also be used on a personal level on social networks.